ClientA.A. Spectrum
I collaborated with A.A. Spectrum on their AW18 collection on art direction and created in addition graphical and illustrative artworks that were used as woven labels.
Together with creative director Elisabet Stamm I developed a concept centering on the theme ‚Lost in Translation‘.
The concept plays with popular stereotypes and well known images of East Asia, the Western World as well as Chinglish and Chinese Pidgin. A few of the Chinglish phrases were highlighted without illustrations.
The collection was sold in stores such as Opening Ceremony Japan, Nubian Ave, H. Lorenzo, Matchesfashion.
Details
• Concept in collaboration with A.A. Spectrum• Art Direction for Woven Labels• Illustrations, Typography & Design for Woven Labels
• Concept & Fashion Design: Elisabeth Stam• Photography: Miss Popo• Styling: • Talent:
© 2017 – 2018